From rap battling on Call Of Duty to conquering the global charts, it seems like creativity has always been a part of YNG Martyr’s life. And while we know that the new COD Black Ops Cold War just dropped, you probably won’t find this Canberra prospect’s bars in those lobbies these days. He’s busy making moves, improving his craft, and finding new ways to share his artistry with the world.
However, when you first listen to YNG Martyr’s ‘Nike Ticks,’ which now has over 28 million streams on Spotify, you can tell that this is a guy who spent his time Loaded Lux-ing the opposition in Xbox party chats. He raps unabashedly over a hard-hitting yet straightforward beat, with a weapon loadout containing swagger, braggadocio, and slick flows. In the video, he’s sporting a Family Guy tee and Crocs in a self-aware manner that’s since lent itself to meme-culture, with the ferocity of the song finding success in the TikTok realms. And while YNG MARTYR comes heavy with the humour, the guys is no joke. He’s got rapidly rising tracks like ‘Ease Off,’ ‘Die In The End,’ and ‘Nightstand’ with YNG ONE that showcases his sonic diversity, as well as his own business in the form of YNG Marketing—centered around finding the best way to break through the URL floodgates.
To celebrate ‘Nike Ticks’ leading YNG Martyr to become the winner for the 2020 Acclaim All-Stars MVP award, we hit up the Capital City to discuss everything from the inspiration to his craft and his recording process to the importance of marketing in an ever-changing industry.